ATI Precision Agriculture
Wordpress landing page design
One of several targeted landing pages designed for Aerial Technology, this page focused on showcasing commercial drone solutions for precision agriculture. Created as part of a broader marketing initiative, the page was tailored to highlight industry-specific use cases, driving lead generation by addressing the unique needs of farmers and agronomists in the evolving drone technology market. The design emphasized clear messaging, strong visuals, and strategic calls to action to engage a highly specialized audience.
Beyond Words Publishing
Wordpress to Shopify migration
As Director of Media at Beyond Words Publishing, I led the full migration of the company’s eCommerce site from WordPress to Shopify. This project included a comprehensive overhaul of the site’s user interface and user experience, resulting in a more streamlined shopping experience and improved performance across devices. I took full ownership of the digital media strategy—managing web development, optimizing UI/UX, and integrating product lines including digital audio and video content—contributing to increased customer engagement and online sales growth.
Sage Restaurant
Designed and developed a custom WordPress website for Sage Restaurant, a fine dining establishment, with a focus on elegant visuals and user-friendly navigation. The project included integration of the OpenTable reservation system to streamline online bookings and improve customer experience. I also provided hands-on CMS training for the restaurant’s marketing team, enabling them to confidently manage and update menus, event information, and promotional content in-house.
Aerial Technology International
Wordpress + Woocommerce
As Director of Digital Media for Aerial Technology International, a drone-based hardware startup specializing in systems integration and aerial photography services, I led the design and management of the company’s website and eCommerce operations. My work included developing targeted, industry-specific landing pages to attract high-value segments such as agriculture, cinematography, commercial photography, and mapping. In addition to web strategy, I created marketing materials and supported sales initiatives with digital content tailored to the evolving commercial drone market.